What’s in a number? When it comes to the app stores for the operating systems, it’s pretty critical that the app store be rich with apps that will entice customers to choose one phone over another. Microsoft has always been playing catch up with their app store and even today, when you look at the app store for Windows 8, we can say that it lags behind that of Android and iOS.
To put numbers behind this, it was in October 2012 when iOS had approximately 750,000 apps in their iOS devices. By comparison, the Windows Phone store only had 120,000. Now, of course it’s not just about the number as it is also the quality of the apps, but when you compare the two stores side by side, it is apparent the discrepancy that exists. With the launch of the Nokia Lumia 928, we get new information about the Windows Phone marketplace, namely that it has now reached 145,000 apps. Clearly it shows that growth has now begun to plateau. During the stores growth phase, the site was adding approximately 7,300 every month, but today, that number is down to 2,800 apps per month.
Yes, Microsoft has been able to entice some big players to create apps for them such as the Youtube and Hulu app, but for the most part, developers have shied away from the marketplace.