More then any other presidential race in recent history, this race has been about technology and the differences between the two candidates in how they use it. Obama has run what would amount to a shock and awe campaign. His support system have been on the cutting edge on how they have used technology.
Considering that most of his supporters are young, familiar with technology, but less likely to go out and vote, using technology to reach out to them for support was a wise choice for him. A recent thread on Fark takes a lighthearted approach and captures the pulse of how some on the web view the candidates.
Source: Wired
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