We’ve seen several reports that have discussed the rise of the tablets and this success has come at the expense of other devices, namely desktop and laptop computers. A new report today by NPD DisplaySearch shows just how much success tablets have had and this could attributed to their low price points.
For the first time in the history of North America, the shipment of tablets will exceed that of laptops. In Q4 2012, it is estimated that there will be 21.5 million tablets shipped compared to 14.6 million laptops. What has made tablets so popular are the large number of form factors and screen sizes that are available, their various features and of course, their rock bottom pricing with some of the better brands selling for $199. This trend in rising tablet sales is not just limited to Q4 but is expected to continue next year when on a yearly basis, tablet shipments will surpass notebook shipments by roughly 17 million. As to be expected, a big push on tablets will take place this Friday which is Black Friday in the US and some of the big brands that we can expect to be strong sellers include the Google Nexus 7 as well as the Amazon Kindle Fire 7. Let’s also not forget about the iPad and the dominance it has had in this market. We expect that Apple’s success in this market will continue, especially with the launch of their iPad mini, a tablet that has appealed to consumers due to its lower price point.