The Cold War between Apple (NASDAQ:AAPL) and Adobe (NASDAQ:ADBE) continues to heat up. With the announcement of the Apple iPad completed, the real business of promoting the Apple tablet has begun. Recently, Apple’s Chief Executive Officer Steve Jobs, sat down with representatives of the Wall Street Journal to promote content creation for the upcoming tablet which is expected to role out in late March/early April.

During the meeting, Jobs commented on the fact that the WSJ still uses Adobe Flash on their website which he referred to as a “CPU hog,” “full of security holes” and “We don’t spend a lot of energy on old technology.” Allegedly at the WSJ offices, Flash was compared to floppy drives, old data ports and backlit LCD screens.

He continued to defend their rationale for disabling Flash on the iPad, stating that if Flash was enabled, the battery life on the tablet would be reduced to just 1.5 hours, something that would not lend itself to a good customer experience. Without Flash, the battery life on the iPad tablet is rated for 10 hours of up time and this can be used for surfing the internet, streaming videos, reading ebooks or partaking in any other multimedia experience that the user wants to engage in.

His recommendation to the WSJ was to switch the site to H.264 video compression. You do need to take Jobs comments with a grain of salt. Yes, Adobe Flash has independently been confirmed as being buggy and has security risks but at the same time, one of the things Apple hates about Flash is that it directly communicates with the underlying hardware technology, something that Apple wants to prevent developers from doing so as to be able to maintain full control of the user experience. Like it or not, Flash is still the de-facto standard standard of the Internet whereas Jobs would prefer that it be more of an optional feature.

Via: PC World