Snappli Advises 4% Of Users Utilizing Apple Maps

by Mike on October 1, 2012

For all the high hopes that Apple had for their internal iOS 6 Maps app, it would seem that usage has crashed since its launch. In fact, according to Snappli which is a data management company, the Maps app is only being used by approximately 4% of iOS 6 users.

In fact, this isn’t the only bad news that Apple is facing. Further information from Snappli also shows that access to Apple Maps is even lower then when Google Maps app was the default on Apple’s mobile operating system. Snappli may not be a household name but their company tries to help customers stay within their respective data limits by compressing both video and data content. The company was able to obtain its statistical information by reviewing the data of its 5,000 users both prior and after the launch of iOS 6.

Prior to iOS 6, 25% of Snappli users accessed Google Maps on a daily basis. Once iOS 6 became available, the company saw that 35% of iOS 6 users were making use of Apple Maps. Unfortunately for Apple though, this number is now down to just a minuscule 4%. Snappli users are just one segment of iOS 6 users and just how Snappli’s data can be extrapolated to the entire iOS 6 community is unclear. Still though, it does provide some insight as to just how much of an issue Apple Maps has been for the Cupertino company.

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