Samsung’s Super Bowl Ad Costs $15 Million For Airtime

by Mike on February 3, 2013

Samsung's Super Bowl Ad Costs $15 Million For Airtime

While BlackBerry may be asking their customers to wait until the Super Bowl before having a chance to see their commercial regarding BlackBerry 10 devices, Samsung has taken a different approach for their ad. Officially, their Super Bowl ad will be seen during the fourth quarter of today’s big game, but in advance of that, the South Korean company decided to release their ad on the Internet.

The two minute ad has already been viewed more then 177,000 times on YouTube. Of the people that have seen it, 1,340 have given the commercial a thumbs up and this amounts to an 88% positive rating by viewers that have taken the time to rate the ad. With Apple being one of Samsung’s biggest competitors, you might think that Samsung would go after them just a bit, but quite to the contrary, this is not the case with this ad. Instead, Samsung uses the star power of Seth Rogen, Paul Rudd and LeBron James to introduce “The Next Big Thing.”

This year, a 30 second ad on the Super Bowl is selling for $3.8 million so Samsung’s 120-second clip is believed to have generated $15.2 million in revenue for the CBS network. We’ve included the ad below. Check it out and let us know if this was money well spent by Samsung to build their Galaxy brand which includes the Galaxy Note 10.1 and the Galaxy Note II.


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