At CES 2010, Samsung had shown their own interest in launching a book reader, a market that has up until now been dominated by Amazon with their Kindle and Barnes and Noble with their Nook. One of the biggest challenges with the book readers is the availability of online content that can be purchased.

It appears that Samsung has overcome this barrier with their E60 E-book reader as the hardware maker plans to develop a partnership with Barnes and Noble who will provide the content for the Samsung reader.

The new partnership is expected to be a windfall for both companies. Barnes and Noble has seen significant success with their Nook reader but at times they were unable to keep up with customer demand. With this partnership, Barnes and Noble will grow their business and this should do nothing but help their bottom line.

For Samsung, hardware is their business and maintaining sufficient quantities of E60 should not be as great an issue provided the demand for the product is there and by finding a reliable content partner, they have effectively moved that role from themselves to the home of best fit.

Reid Sullivan, senior VP for Samsung was noted on the record as saying “We are partnering with the best in the business to offer access to an extensive array of content, and have developed innovative features and technologies designed to make reading that content as personal and intimate an experience as reading a hard copy book has always been.”

The E60 includes 2GB of storage space that can be expanded to a maximum of 16GB and with integrated WiFi and Bluetooth technology, book lovers will be able to download content from Barnes and Noble which boasts a collection of more then 1 million books, magazines and newspapers.

Via: Softpedia, Hardwaresphere