These days, Facebook is at the top of its game when it comes to social networks and companies are looking to build relationships with the social network in order to grow their own business. Samsung, however, is looking to go in an entirely different route when it comes to social services by developing their own in house product.
Based upon a report that was released by The Korea Times, an anonymous Samsung official has advised that the company would like to develop a social network that they can deeply integrate with their own products. Currently known by its code name of “Samsung Facebook”, this service is expected to be based upon ChatOn and over time, the service will grow until it becomes a full competitor of Facebook.
Samsung’s ChatOn service has seen some success and it is for this reason that it will be the foundation of Samsung Facebook. ChatOn is currently available on a few different operating systems including Android, BlackBerry, Family Story, iOS and the Windows Phone operating system. Given enough time, Samsung expects that their Facebook rival will support TV sets, cameras, Blu-Ray players as well as a variety of other Samsung devices. Samsung expects to use Amazon’s cloud computing services to provide the infrastructure of their service.
Many analysts question whether such a service will have what it takes to go against Facebook? On one hand, Samsung does have the economy of scale, offering a number of hardware products with which such a service could be integrated, yet this still is no guarantee as one only needs to look at Google+ to see the challenges it has had in competing against Facebook.