The success of a mobile device is often tied to the success of its associated app store. Google has their Android market, Apple has iTunes and of course Microsoft has their own Marketplace for Windows Phone. Each of these companies have tried to ensure that they can entice developers to build apps for their respective platforms and when certain milestones have been reached, the companies have been quick to announce them publicly.
At one time, RIM was one of the top companies for enterprise customers but we all know the struggles that they have faced in the last year. However, as hard as things may be for the Waterloo company, they do have something positive to share with the public and that is that there own BlackBerry App World service has reached a milestone of its own. As of now, more then 3 billion individual apps have been downloaded and the rate of app downloads continues to increase. According to a blog post on the Inside BlackBerry developer blog, reaching the 3 billionth download took a third of the time needed to reach the first billionth. To put exact numbers behind this statement, RIM needed 176 days to reach the 3 billion download mark. Compare this to the 786 days the company needed for the 1 billionth download. As of now, RIM has more then 90,000 apps available in their App World though this number does pale in comparison to the industry leaders of Apple and Google.