In just 4 days from now, it is believed that Apple will announce their new iPad mini tablet and with this announcement, there will also be several other products that the company will launch. In regards to the iPad mini, it’s expected that there will be a strong market for this smaller screen tablet and this demand may actually cannibalize sales of the new iPad.
In terms of just how much of an impact the iPad mini will have is up for debate. For instance, analyst Gene Munster with Piper Jaffray believes the impact could be as high as 20% whereas Janney Montgomery Scott analyst Bill Choi sees the impact being a little lower at 15%. When Apple reports their quarterly results, they generally highlight the total number of products sold and the introduction of the iPad mini will bring down sales of the bigger screen iPad and this could be seen as a negative. However, there is a different perspective on this subject that is being brought forward by Ed Sutherland of iDownloadBlog who says that regardless of whether customers go with a small screen or a big screen iPad, the end result is the same and that is the money still goes to Apple. Though on the surface this does make sense, the iPad mini is cheaper then the new iPad and if sales of the iPad mini are very strong, it could mean fewer revenue dollars coming in.