By most accounts, we should be hearing something official about the Google Nexus tablet very shortly, but in advance of Google’s I/O conference, an unnamed Asus executive made some revealing comments off the record that shed some light into Google’s decision making plans.
According to this executive, the Nexus Tablet was not Google’s response to Apple’s new iPad, but rather a response to Amazon’s Kindle Fire. Although the Amazon tablet does run on the Android operating system, it uses a heavily modified version of the OS, one that moves customers away from Google’s core services. Essentially, at any time where a choice exists between Amazon and Google, the Kindle Fire will favor the Amazon path for the customer and this is most evident with the Amazon Appstore which is the default setting. The Kindle Fire was one of the most popular tablets that customers bought during the Christmas 2011 shopping season and though it was Android based, it circumvented Google products and services any time it could.
As such, the Nexus Tablet will be a pure Android tablet that will have have full access to the search engine’s suite of products. The development of this device has been anything but a secret with Eric Schmidt revealing in December that the company was preparing a tablet of their own. This was then followed-up with leaks and small revelations, culminating with a massive training document that just got leaked a few days ago. It’s only a matter of time now before Google goes official with the device.
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