The Consumer Electronics Show is one of the largest recurring tech shows that we see on an annual basis. Many companies make an effort to create a presence at CES so as to highlight new products that will be coming out, both in the short term and in the long term.
However, CES is not the only tech show to showcase gadgets. Apple is one company that has not had a presence at this annual event and it looks like Microsoft will be following in Cupertino’s footsteps by reducing their prominence. In past years, Microsoft has generally had the keynote address as well as a booth dedicated to Microsoft products, but after CES 2012, this will not be the case.
Microsoft has been a staple at this show for the past two decades. It’s important to note that Microsoft is not closing the door on CES. Frank Shaw, VP Corporate Communications, did say that this event allows them to hookup with both customers and key partners across a number of different niches. However, they will not be as prominent as in past years. According to the official statement, the reason for opting out has to do with the fact that their product launch cycles do not coincide very well with the January dates for CES.