Since the launch of Microsoft’s Surface tablets, it would be an understatement to say that sales and interest in these devices have been underwhelming. We’ve seen Microsoft try a number of different approaches to try and generate sales, but so far, nothing has worked.
Today, we’re hearing that Microsoft is looking to take another approach to drum up sales and that is by offering deep discounts on the devices. Want a 32GB tablet? These were originally priced at $499 but have been dropped to $349, while a 64GB tablet is going for $449. The new pricing is in effect as of now and is available through a number of locations including the Microsoft stores, Staples and Best Buy. There would be a couple of reasons why the prices have been reduced. As noted earlier, Microsoft may be trying to kick start sales, but at the same time, perhaps they are trying to clear out inventory to make room for a new model. We see other major manufacturers such as Apple do this all the time.
Along with the deep price cuts, Microsoft has also signed into a contractual agreement to offer up 10,0000 teachers with the Surface RT which they are doing through their Windows in the Classroom Surface Experience Project. Still, will these moves be enough for the tablets to garner attention against the iPad and the sleuth of Android tablets out there? It does seem unlikely, but we’ll have to wait and see.