Microsoft has faced a lot of competition regarding a number of products that they develop and though other companies are cutting into their market nice, the Redmond giant continues to persevere and explore new avenues.
Yesterday, there were indications that Microsoft had some intentions of building their own Surface smartphone which would have features similar to its popular Surface tablet. This may be a very interesting idea and one that Microsoft is seriously considering, but the impact that it would have on its service partners would be significant. Think for instance of Nokia, who has bet the farm on the Windows Phone operating system. Of course, there are also other hardware manufacturers that develop Windows handsets that would not be pleased with this development if it were to take place.
If Microsoft does build a Surface phone, we won’t see it until next year and its launch is dependent upon the success of Windows Phone 8. If their new operating system is not well received, you can bet that Microsoft will push ahead with their plans to generate further interest in their mobile division. There are also other benefits for Microsoft to develop their own handset. In some ways, they may envy Google and their Nexus products as the search engine giant is able to push software updates to its handsets independently of the local carriers. This kind of flexibility is something that Microsoft would value.
The only thing is would Microsoft want to alienate their partners to gain this flexibility and this is something that we will have to wait and see.