If you’re an Apple iPhone application developer, you may have experienced first hand some of the challenges of having your software application approved by the Apple review team so that it can become available for download through the app store. The reasons for rejected applications can sometimes be vague and/or subjective.
Apple does offer guidelines with best practices as well as helpful hints and tips that they believe may ease the application process. Recently, a new post discussed using the Core Location Framework to enhance your iPhone app. The framework makes use of the integrated GPS and allows the software developer to provide the iPhone user with location specific information such as local weather, nearby ATM machines and restaurants.
This is all good and handy, but within the post, Apple makes a point of stating if you use the Core Location Framework, you must get the iPhone users consent first and once you have the consent, your application cannot be used to mainly “enable mobile advertisers to deliver targeted ads based on user’s location.” If the review team does find that this is the case, they will return the app for correction and rewrite.
From Apple’s perspective, they do not want applications that will diminish the iPhone users experience as that reflects negatively upon them. However, many in the industry believe that with Apple’s recent purchase of Quattro Wireless, an advertising network and mobile marketing platform, Apple may be trying to retain a larger portion of the lucrative advertising dollars to themselves.
Via: Technorati
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