With Microsoft announcing their new Surface tablet on Monday, we’re seeing other major companies adjusting their business directions for the remainder of this year.
LG for instance has gone public to confirm that they will shift their focus from tablets to mobile phones with the goal of trying to increase their market share and in the process moving up a notch or two from their current position as the fourth biggest smartphone maker.
This information was provided to Bloomberg by an LG spokesperson. Although the unnamed source did say that this decision had nothing to do with the Microsoft tablet announcement, many believe that this may not be the case altogether. This source however went on to say that Microsoft Surface does not compete directly with an LG products at this time. That said though, we only have to look at LG’s track record in the tablet market to see that they haven’t fared all that well. Take for instance the LG Optimus Pad. LG had high hopes for this tablet, but post launch, this tablet was not considered a top 5 tablet within the United States even if you remove the iPad from the equation. Even with the lack luster showing of this tablet, LG did follow this up with the Optimus Pad LTE, but again, this didn’t set the industry on fire. Tablets may not be in the foreseeable future for the company, but we can expect LG to come out with smaller handheld products that they hope will help them succeed in the mobile industry.