Kodachrome film went out with a tasteful bang after being on the shelves for 74 years. As the world’s first commercially successful film in 1935, Kodachrome has finally been put to rest after a steady decline in sales since new digital imaging technology has come out. The Eastman Kodak Company looked back at the rich and vibrant history of their successful film.
Mary Jane Hellyar, President of Kodak’s Film Photofinishing and Entertainment Group stated, “KODACHROME Film is an iconic product and a testament to Kodak’s long and continuing leadership in imaging technology.”
70% of Kodak’s revenue comes from commercial and consumer digital business as well as the film industry. Kodak is a leader in film products and one of the decisions to retire Kodachrome came simply because their customers prefer the latest technology.
It did however, did have an excellent run and was the film used in several famous photographs including Steve McCurry’s picture of a young Afghan girl in National Geographic Magazine in 1985 as well as photographs from iconic legends Eric Meola and Peter Guttman.
Kodachrome film was the film of choice for the Baby Boom generation and filled a special niche in households across America and the world. Kodachrome film will remain on the shelves until 2010, as estimated by Kodak. Donations will be made to the George Eastman House International Museum of Photography and Film in Rochester, which houses the world’s largest collection of cameras and related artifacts.
Kodak will feature a timeline and tribute to Kodachrome film on their website.
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