Most of the reports that we have seen have indicated that we would not see Apple launch a small form factor iPad until October, well after the launch of the iPhone 5. For Apple, the advantage of staggering their product launches was that they could generate interest and momentum for each product as well as give customers some breathing room during which they could save up some money to buy the products.
Brian White who is an analyst with Topeka Capital Markets had a slightly different view on the iPad mini launch, with White believing that the iOS tablet would be available for shipping at the end of September. According to White, Apple’s supply chain has had a tough time with the tablet specifications and this has resulted in lower then expected production yields. As a result, when the device does finally come out on the market, there could be some impact to the “full sales potential” simply because supplies will not be there, at least in the beginning. Still though, Apple would never launch a product where supplies are not at an acceptable level. White believes that there will be a market for the unnamed Apple tablet and that the Cupertino company will see the sale of approximately 5-7 million devices before the quarter is out with each device selling for somewhere between $250-$300.
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