It’s a well known fact that Apple’s iOS tablet, the iPad, continues to dominate within the tablet market. While competitors have tried all different kinds of form factors and features, it is the iPad that still remains on top. The Android operating system has provided a compelling alternative to iOS but there has always been some concerns about fragmentation with the number of Android versions that are available.
Recent studies have shown that some markets are now being saturated with the iPad and this might lead some to think that there would be no more room for growth. However, the research group IDC states that while saturation does in fact exist within some markets, emerging markets are easily “making up the difference”. As of the second quarter of this year, Apple owns 68.2% of the tablet market which dominates Samsung market share by more then seven times. Just to give you a feel of how dominant Apple is, there is no other hardware maker that has reached a double digit share of the market yet. The closest competitor is Samsung and even they only have a 9.6% share. Like all technology, you’re only as good as your next product and in this respect, we’ll have to see what the iPad 3 will have in store and if it will be enough to maintain Apple’s competitive edge in this niche.