The world of online search engines is highly crowded. It’s because this market is so lucrative, that companies are always looking for a means to gain a competitive advantage over the competition.
Varying business strategies are employed. Google takes a “full meal deal” approach to search in that they provide a variety of highly useful free tools such as Google RSS reader, Google chrome, their internet browser and Google docs, with the expectation that if you use their other products, you are more likely to use their search engine.
Hunch.com is a new player looking to capture market share. What’s unique about them is that they build a personal profile on you based on your responses on up to 1,500 questions. These questions range from personal relationship, your views on UFO sightings and have you used a fake ID card?
Based upon your responses, Hunch will have detailed demographic profile for you. When you perform an online search, Hunch will ask a series of follow-up questions and based upon your responses and your demographic profile, it will then recommend computer generated suggestions that it feels will be a best match for you.
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