In case you missed it, Google ran an ad during yesterday’s Super Bowl game. There was considerable speculation regarding the rationale for running the ad, but in a post game blog post, Chief Executive Officer Eric Schmidt explains that the YouTube video Parisian Love was created some three months ago and was never intended to be aired as a Super Bowl ad or a TV commercial.
The aim of this video as well as the others in this series called Search Stories was to simply educate their users of Google products and services and how Internet users can interact with them.
On YouTube, the short series had a positive reaction and Google Inc. felt that the Super Bowl offered the platform through which they can take their personal message to an even wider audience and although the official numbers are not in yet, it appears that Google may have succeeded in theirendeavor as the Associated Press is reporting that yesterdays Super Bowl game got its highest overnight rating in 23 years.
The cost of running a 30 second commercial in yesterdays game ran about $3 million dollars which would mean that Google spent about $6 million for air time for their Parisian Love ad. $6 million for what may likely be the most watched game ever, not bad.
Did Google need to do it? As the number one search engine, maybe not, but even when you’re at the top of your game, you do need to occasionally promote yourself or risk dropping as not everyone is as familiar with all of the Google offerings.
Via: Blogspot
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