Since its acquisition of the audio streaming service Simplified Media, Google (GOOG) has had some major plans in the work with its new Music Service. Recent information has revealed that the search company plans to launch its music service in the third quarter of this year which will coincide with the launch of their latest Android OS, version 3.0 or Gingerbread.
Part of the reason that Google is planning on developing their Music Service as soon as possible may have to do with the fact that Apple (AAPL) purchased Lala.com in December of last year and the search giant has no desire to fall behind one of its largest rivals. When Google does launch into the digital music world, will their service have enough benefits and features to distinguish itself on the Internet or will it be looked at as just another Apple iTunes clone. Somehow, knowing Google, I suspect it will be the former and not the latter.