
Goldfish soap in a bag looks like the little fish kids used to bring home in plastic bags from the pet store. The key difference is these ones won’t go belly up and you won’t see them being flushed down the toilet. That’s because what you’re seeing surrounding the fish isn’t water but rather glycerin soap. As the soap gets used up, you inch closer to the plastic toy in the middle.
Placing a toy in the middle of a bar of soap is a great idea, perhaps it’ll get younger kids to bathe more. In fact, there is now an incentive to bathe thoroughly to get that toy out as quickly as possible. The Goldfish Soap In A Bag costs $16.95 for a bag of three, but there is no word on how it will affect the monthly water bill with all the extra baths that kids will want to take.