According to Pietra Firma, true luxury is master craftsmanship, unique, elegant and sensual. True luxury is not affordable, universal, and mass market. When you think about this, I think you can sum it up in one line and that would be, if you have to ask how much, you probably won’t be able to afford it.
Pietra Firma offers floor tiling for the affluent and ultra wealthy at a price of $1,000,000 per square meter. Spending this kind of money will get you an insane amount of luxury. Their LuxTouch line is a black marble tile with 95 brilliant cut diamonds, mother of pearl and abalone. A single square meter of tile is inlaid with over 1000 diamonds, 2400 pieces of mother of pearl, 400 pieces of abalone shell and 500 pieces of black onyx.
Even at prices such as these, they probably do quite well as they meet the needs of a very small, select niche and it wouldn’t take a lot of orders to stay in business.