Hashtags have become a popular means of providing additional information about an item that you are sharing with your groups. Hashtags gained in prominence with Twitter, but they’re not the only ones that use this feature. It appears that Facebook is now looking to bring #hashtags to their customer base.
This was revealed by the Wall Street Journal, but thus far, Facebook has declined to comment on this rumour which is really what this is at this time. It was Twitter that really got hashtags off the ground in 2009 when they hyperlinked keywords to search results. These hashtags are recognizable by the presence of a pound sign followed by a bit of text. At times, hashtags can be really clear about what they are describing such as #justinbieber but at other times, they may not be quite as clear (eg #JT4Eva).
Aside from Twitter, Google+ has hastags as does Instagram which is now owned by Facebook. So far, Facebook is just testing hashtags as a means of allowing users to find posts that are on a similar subject. According to sources, the goal of this exercise is to increase the amount of time that users spend on Facebook which will then result in perhaps users seeing more ads.