Coke Zero has just recently teamed up with social media platform Facebook in launching their Facial profile application, which lets Facebook users search the world for other people who look like them. The cola company believes that if Coke Zero tastes just like real Coke, then it’s likely everyone has a look-alike somewhere around the world.
The Facial Profiler Facebook App basically scours the ‘Net for people who look like you. If you want to try it, all you have to do is to download the App and upload your photo to the database. Coke Zero has claimed that the database is already returning matches, and believes more matches will be made as the database grows.
I think the Facial Profiler Facebook App is fun at the very least. It isn’t likely to have the same goof-ups that HP’s “racist webcam” once did, when it failed to recognize ethnic faces. Overall, if you’d like to know how “common” your face is, try the App out and see for yourself.
Hopefully security agencies and governments can use such technology to find criminals and bring them to justice one day.
Via: Now Public