Blockbuster just made a strange attempt to get ahead in the movie rental industry — instead of renting out movies on DVD’s like RedBox, it now loads DRMed movies onto SD cards. They claim it’s an attempt to bring back users by offering movie quality that’s better than DVD or streaming. Oookay.
There’s just two problems with this move — first of all, not many TV’s, DVD players, and PMP’s that support SD. Most PC’s do, but I don’t think people are willing to rent a movie onto their SD then watch it on their PC’s when streaming is much easier to work with.
Secondly, not many people buy additional SD cards — most people are perfectly happy with the SD’s that come with their cameras. At only around 128 to 512MB, they don’t have enough capacity for a movie. Will they buy another SD card for their movies? Not if DVD’s and streaming movies are so easy to get.
Blockbuster would probably do better if they fired the guy who came up with the SD idea and simply add a USB port to their machines. Many people have USB drives just gathering dust in the pencil mug.
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