A number of new studies have come out recently that have shown that data usage from smart devices is on the rise. This would be expected as you see new devices launching with rich new features that require data connections. Take for example, Apple and their iPhone 4S. One of the new features on this device is Siri and it’s been well established that the iPhone 4S uses significantly more data then its predecessor, the iPhone 4.
All of these additional data requirements have put a strain on the mobile carriers as customers demand more capacity. There have been rumors that AT&T was looking to adjust their data plans and it’s now confirmed that changes are coming at the end of this week on January 22nd. As it stands today, AT&T customers have the option of getting plans that have bandwidth limits of 200MB, 2GB or 4GB. These plans retail for $15, $25 and $45 respectively, with the last plan also throwing in tethering. This Sunday, there will be a $5 price hike across the board but with it, the plans will also see their data capacities rise to 300MB, 3GB and 5GB respectively.
Essentially, you’ll pay more, but you’ll get more. AT&T customers that have a tablet device will have access to the latter 3GB or 5GB plans as well as a 250MB deal for $14.99. On Sunday, customers will have a choice. They can remain on the plans that they currently have or alternatively, voluntarily move to the new plans being made available.