With the launch of Apple Maps, the Cupertino company had one major objective and that was to phase out the competing Google Maps from their iOS products. Unfortunately, this didn’t quite go as plan and due to all of the challenges that Apple has had with their Maps app, they have had to scale back their product until they can complete the necessary fixes. In fact, Apple’s Chief Executive Officer, Tim Cook, also went on the record to offer an apology to Apple customers for the failures of this app.
If you can forget for a moment the problems that exist with Apple Maps, is there anything positive that can be said about this app and the answer to this question is yes. A recent analysis was performed by Onavo and in one area where Apple Maps beats Google Maps is in the area of data usage. Apple Maps uses 80% less data then Google’s competing product. For those that are running the app through cellular plans that have limited bandwidth, this is a strong benefit. Apple was able to achieve this with their version of maps by making use of vector graphics which do not have to be downloaded each and every time that you zoom in and out. In contrast, Google Maps makes use of raster graphics which has to download a new map for each zoom function.
Obviously, Apple Maps will be a little nicer on your data plan, but before people start using it, Apple will need to fully fix their product.