The launch of a new Apple product is usually met with long line-ups and Apple fans waiting outside of stores all night to be amongst the first to be able to obtain the new device. These sorts of scenes seem to play out all the time when it comes to Apple and if there is no line-up, the question inevitably comes up, what’s wrong.
We knew that Apple was gearing up to launch their tablets, both the iPad 1 and the iPad 2 in China some time in July and today is the day that the leading tablet has gone on sale. There is however one difference with this product launch and that is there are no scalpers, no long line ups and no chaos. It seems like the tablet sales are occurring in a very orderly fashion. Part of calm that we are seeing with this launch comes from the fact that Apple has introduced a reservation system which allows customers to visit the Apple website to reserve their orders. Once a reservation has been placed, the customer can then head to the store on the next business day to pick-up his device.
This system certainly beats some of the chaos that is normally seen with these launches and according to an Apple store employee in China, this process will remain in effect indefinitely.