Apple has recently purchased the online music website Lala.com for an undisclosed amount. The acquisition should strengthen Apple’s presence in the online and digital music scene, although it’s unclear what the company precisely plans to do with the website in the near future.
Apple already owns iTunes, with its hundreds of thousands of digital songs and TV episodes made available to Apple device users. Lala.com, on the other hand, lets users listen to songs online as many times as they want for only 10 cents per song. It’ll be interesting to see how Apple is going to integrate Lala.com into its own schemes.
Some think Apple’s going to offer Lala.com’s songs, with their listening rights still intact, on iTunes. Others think Apple’s simply going to let Lala.com operate the way it’s always has, perhaps to keep the original website’s user base as intact as possible.
We’re poised to believe in the former — Apple’s acquisition could not have been cheap at all. And with that kind of money, we’re pretty sure Apple has just added another Ace up its sleeve.