A quick glance and you’ll think this is a 35mm film roll, albeit jumbo size and perhaps used for a promotional display at a camera store.
On closer inspection, you’ll find that this is actually a cute camera case, which when opened, reveals a fully functional 35mm camera hidden within.
This camera is known as the Transformer Camera and although no Transformer robots are seen, I guess it is “more then meets the eye”. At this time, this camera is only available in Korea for 27,000 KRW (or $20 USD). If you want to buy this camera and are not in Korea, you can always turn to Ebay or a similar online auction site as auctioneers often post regional items to sell globally.