Recently, there was a report that showed that one of the challenges that Apple as well as other large companies face is an inability to keep corporate secrets. When we talk about Apple specifically, the challenge is that employees in outsourced work environments have no incentive to keep secrets and as such, leaks occur.
For Apple, this can be damaging because gone is the ability for them to keep things under wrap until the official unveiling which means that the excitement for new products may not be there. With yesterday’s invitational only event, many of the products that were to be announced were already known. However, there was some surprises in that Apple came out with their next generation iPad which was unexpected.
The launch of this tablet has upset many customers who have recently purchased a third generation model. If you happen to be someone in this boat, there might be some recourse for you. There are some mixed reports that some Apple Stores have increased the return policy from 14 days to 30 days. This is really hit and miss, but the Stockton Street Apple Store in San Francisco is one such location that has done this. At this location, so long as your current iPad is in good condition and you purchased it in the last 30 days, this store will allow you to swap it with the new model. The same sort of exchange policy was also observed at another location in Richmond, VA where the employee stated that there is “some leeway”. However, as mentioned, this is not the case at all locations with some stores confirming that there is no official policy hat they have heard of.